Context:
Skip is a Unilever laundry detergent brand. 
Skip black washes black clothes.
Skip white washes white clothes.

Concept: Black and White are different stories.


Awards: cannes (the only brazilian cannes lion in film that year) - silver lion, the gunn report - 17º most awarded film of 2010, el ojo - best brazilian film of the year, el ojo - gold, fiap - gold, ccsp - gold, abp - gold.