This website is about my portfolio AS AN CREATIVE director
in a 25+ years long career.

but It ISN’T only about that.

It's about all my passions that
helped me build myself as a person.

It’s About what makeS me happy.

It’s about ALL I love to do.

please feel free to travel
around my Little world.

I hope you enjoy IT as much AS I enjoyed
doing all that you’ll see here. ;)

About

Brazilian green card holder living and working in New York City.
Current at Area 23.
Skydiver, Scuba diver, and Fine Artist.
piuafonseca@hotmail.com
ig @piuafonseca | +1 (646) 469-7583
social project: @arte_alimenta

Experience

2024 – Now
Freelancer SVP Creative Director at Havas Lynx, NYC

Brands
Capvaxive (Merk) - Pneumococcal Vaccine; Dupixent (Sanofi) - Type 2 Inflammation, Erleada (J&J) - Prostatę Cancer; Etavopivat - Sickle Cell Disease; Leqembi (Biogen) - Alzheimers; Tzield (Sanofi) - Type 1 Diabetes.

2021 – 2024
Associate Creative Director at Area 23, NYC

Brands
Alcon - Eyecare; Arikayce - Lung Disease; Avonex, Tysabri, Vumerity and Plegridy (Biogen) - Multiple Sclerosis; Bimzelx - Psoriasis; Blenrep (GSK) - Multiple Myeloma; Brensocatib (Insmed) - Bronchiectasis; Cerave - Skincare, Eylea - Retinal Diseases; Imlunestrant - Breast Cancer; Injectafer (Daiichi-Sankyo) - Iron Deficiency; Kerendia (Bayer) - Chronic Kidney Disease; Lebrikizumab (Lilly) - Atopic Dermatitis; Lumryz (Avadel) - Narcolepsy; Rexulti (Otsuka) - Depression and Alzheimer’s Disease; Pacira; Pfizer; Spevigo (Boehringer Ingelheim) - Psoriasis; Tavapadon (Cerevel) - Parkinson’s Disease; Tepezza (Amgen) - Thyroid Eye Disease; Tremfya (Johnson&Johnson - Psoriasis; Uplizna (Amgen) - Antiaquaporin-4, VectiviBio - Severe Rare Conditions, ViiV - HIV Medicines, Xembify (Grifols) - Humoral Immunodeficiency Disease, Zanidatamab (Jazz) - Cancer, Zuranelone (Biogen) - Depression

2018 – 2021
Freelancer Associate Creative Director / Creative Director

Agencies
África, Artplan, BETC/Havas, Circus+MediaMonks, David Buenos Aires, Energy BBDO, F.biz, FCB, Leo Burnett, Mullen Lowe, Ricardo Almeida clothes brand (CD), Sunset DDB, TBWA/RAAD - Dubai, W3haus, Wunderman Thompson, VMLY&R

Brands
Brahma Brewery | Vivo - internet, TV and phone services | Braskem Petrochemical | Detran - government transit agency | Ford | Coca-Cola Company | Pepsi-Co – Lays | Petrobras - brazilian energy company | CCR - highway management | Nestlé | Bridgestone | Óticas Carol - eyewear store | Johnson&Johnson | Honda Motocycle | Jeep | Samsung | Bradesco Bank | Stelo payment machine | Café L’OR | Brastemp home appliances | HP

* 

2015 – 2018
Leo Burnett
Associate Creative Director - Art

Clients
Samsung | Bradesco | Fiat | Extra | Jeep

* 

2003 – 2015
Mullen Lowe
Associate Creative Director - Art

Clients
AMBEV | Unilever | Asics | Subway | J&J | CAIXA government bank | Iguatemi mall | Parmalat milk | UOL - content and internet services

* 

2001 – 2003
Publicis
Junior Art Director

2000 – 2001
Master São Paulo
Intern

1998 – 2000
Overview Propaganda
Art Director

1998
Pantani Design
Junior Designer

1996 - 1998
Estúdio K Design
Junior Art Director

1995
Editora Circo
Intern as Illustrator and Art Assistant

Awards

4 film lions at the Cannes Film Festival
One Show
Grand Prix at Lusos
Grand Prix at ABP
Gold at El Ojo
Gold at El Sol
Gold at Fiap
Gold at Lusos
Gold at Wave Gold at Clube de Criação
Profissionais do Ano (major brazilian tv ad award)
and others